Hi, I’m James.
I'm committed to delivering evidence-based, practical nutrition strategies that are easy to understand and apply. My plant-based approach focuses on simple, actionable guidance that helps you fuel your performance, reach your goals, and feel your best.
With a PGDip in Clinical Nutrition and a BSc in Sport & Exercise Science, I combine scientific expertise with over a decade of vegan living - and a genuine love of running and cooking - to help athletes optimise performance with targeted, practical nutrition strategies.