Hi, I’m James.

I'm committed to delivering evidence-based, practical nutrition strategies that are easy to understand and apply. My plant-based approach focuses on simple, actionable guidance that helps you fuel your performance, reach your goals, and feel your best.

With a PGDip in Nutrition and a BSc in Sport & Exercise Science, I combine my expertise with a love of running, cooking, and 10+ years of vegan living to help athletes optimise performance through targeted nutrition strategies.

Work WITH ME