Hi, I’m James.

Sports nutritionist and plant-based runner.

I help runners fuel smarter, get the most out of their training, and perform better.

With a PGDip in Clinical Nutrition and a BSc in Sport & Exercise Science, I combine scientific expertise with over a decade of vegan living. I have a genuine love of running and plant-based cooking, which I use to help athletes improve performance with targeted, practical nutrition strategies.

You are unique, and so is your nutrition.

My coaching combines evidence-based science with real, lived experience as a plant-based athlete. I know first-hand what it takes to fuel hard training on plants - because I do it myself, every week. It hasn't always been this way for me. I've made my own mistakes with under-fuelling and getting my nutrition wrong as a plant-based runner, and learned the hard way what actually works. Everything I teach now comes from closing that gap myself in real life, not just studying it.

Whether you have one specific problem to solve or you're after a complete nutrition system, I can help. A 1:1 consult gives you clarity and a plan for what's holding you back right now. The 12-week program builds that system with you, fully personalised to your training and lifestyle. Not sure which is right for you? Take the free assessment and find out.

My mission is simple: to give you the tools and knowledge to make informed nutrition decisions that support long-term performance and health.